18 January 2009

Headline Mirth (Oh, The Double Entendre)

As an online producer, I often have to write headlines for stories or rewrite them to fit within a certain space. For better or worse, I write headlines pretty fast, often gleaning the key details from the first line of the story and posting in a matter of seconds.

Since most headlines I write are for breaking news stories, I try to stay to the point. I don't try to get cute and create a masterpiece. But I do screen my work for the oft-hilarious double entendre. ESPN.com posted a story about an NFL player asking his team to release him from his contract, and the headline came out like this (click to enlarge the image if you can't read it):

Since EPSN is the Worldwide Leader and one of my biggest time-consumers, I don't mean to make them look bad. I'm just the kind of person who laughs at these kinds of innuendo.

For more suggestive headlines, follow this hyperlink to Deadspin's post on suggestive sports headlines.

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